Toma Restaurant & Bar
Client
Toma
Year
2017
Client Portfolio:
Toma Italian Restaurant, Santa Barbara
We're immensely proud to present one of our esteemed clients, Toma Italian Restaurant. Nestled in the picturesque coastal city of Santa Barbara, Toma has been offering a memorable and authentically Italian dining experience since its inception. Known for its delectable cuisine, inviting ambiance, and world-class service, Toma is a must-visit culinary destination for locals and tourists alike.
Role
UX/UI Design
Branding
Art Direction
The menu design
for Toma Italian Restaurant was a task we approached with the aim of marrying simplicity with elegance. Acknowledging the essence of Toma's brand, we chose a clean, white background to lend a crisp, fresh canvas for their culinary offerings. This white backdrop was the ideal choice to accentuate the vibrant images of the food, enabling the dishes to take center stage. To add a touch of passion and drama inherent in Italian cuisine, we incorporated text in bold black and red hues. The black text provided a stark, legible contrast against the white, making it easy for patrons to peruse the menu, while splashes of red served to highlight specialty dishes and sections, infusing a sense of excitement. This careful use of color not only reflected the restaurant’s Italian roots but also contributed to a smooth, user-friendly browsing experience. This balance between aesthetic appeal and functionality is a testament to Paramount Exposure's commitment to creating designs that serve both the client's brand and their customers.
Our design team worked meticulously to design a site that visually conveyed the elegance and warmth of Toma's dining experience. We focused on a layout that was intuitive, visually engaging, and user-friendly, ensuring visitors could easily navigate through the extensive menu offerings, make reservations, view the wine list, and learn more about the restaurant's history.
In the development stage, our web developers ensured the site was responsive and mobile-friendly, understanding that many potential diners would access the site via their smartphones. We integrated an easy-to-use reservation system, enabling guests to book their dining experience seamlessly. In addition, an interactive photo gallery was created to showcase the delectable dishes, vibrant atmosphere, and the craftsmanship of Toma's culinary team.
